Success Story: Cherry Creek Schools

About

The Back to School Hub was launched in 2023 to create a “one-stop-shop” for Cherry Creek Schools parents and families to streamline the back to school process. I developed and implemented a multi-phase strategic communications campaign, which included key messages, social media content, and email communications across multiple audiences and channels. These tactics drove website visits and raised community awareness through a coordinated, data-informed approach.

Skills Leveraged

• Develop strategic communications campaign with annual updating of strategies and tactics.

• Create initial tactics, including web copy, e-mails, and feedback form.

• Coordinate with Communications and district staff to ensure brand and message alignment across school years.

• Analyze campaign performance metrics and present to Communications team.



Successes

• Hub webpage drew nearly 97,000 views with a 45% engagement rate, up from 43% the prior year.

• Back to School mailer QR code scans increased 30% year over year (2,106 vs. 1,617), with a jump in engagement from 4.92% to 6.37%.

• Family Connection newsletter reached 76,000+ opens with a 4-minute average read time.

• Mass notification reached 58,000+ families with a 7.5% click-through rate.

• Feedback form results identified specific improvements, demonstrating a commitment to data-informed, continuous improvement.

Fun Fact: The average school backpack for middle and high school students often weighs between 18 and 30 pounds.